Thought I would show a little of how I work, shine the flashlight in the face of the man behind the curtain while he’s making #2, so to speak. This pretty much is my standard process and seems to make sense to me. It varies for each job, but I feel developing a system with steps is a great way to approach anything. It allows to you set time goals and systemizes the creative process just enough to make sure you don’t get overwhelmed or veer of coarse:
First I come up with an idea of what I think will work for that subject matter. In this case, the story is about a do-it-yourself husband who does it all wrong and pisses off his wife. Pretty straight forward. Most of my stuff is light-hearted, so I try not to over think things too much, and stick to showing only what needs to be shown.
Next, reference! The internet has made getting any reference material for any kind of anything possible. I knew I wanted a subarban backyard as my environment, so I googled “backyard”. And a million images popped up. I chose one that had plenty of room for my characters, and one that I could easily change around and make my own. Once I had my stage, I sketched out some characters in my sketch book and scanned them in. Now I can place them on my reference backyard and see how i need to adjust things to make the design of the illustration be even and work. In this case I drew the water pipes and squirts in Illustrator so I could easily move and adjust those too.

Super Rough
When it looks pretty much how I want, I begin to trace over my sketches in Illustrator, each element in a separate file, so I can continue to adjust placement after each piece is done. I also take things out that don’t seem to work. Originally I was going to have a TV next to the Husband, set to a DYI show that made is project look easy. It got to confusing, I think you can still get the basic point across with out the TV, so it got gone.
And sometimes the sketches don’t seem to gel right after they have been flushed out in Illustrator. I wasn’t feeling the wife so much and wanted her body language to read “pissed” a little more. So, I googled, “angry wife”. Plenty of good material popped up, and I based my new wife off of this image:

Wife
This worked out much better, so everything got put into different layers in Photoshop, and I started to add some textures to give everything a little more character and not seem so vectory:

Getting there...
Now it’s a matter of fine tuning and tinkering with more textures, adjustment layer options, filters, and tweaks until to looks how you like. I think at this point fate steps in and mistakes become happy accidents. I tend to step away from an illustration at this point, maybe for an hour or two, so I can come back at it with fresh eyes. Sometimes I like to look at it in a mirror just to get a different perspective and see if it still looks balanced. But now it’s wrap up time. Make sure you send a lores to the client and wait to see what notes or changes they have. Knock those out quickly and politely and then this one was done:

Final Illustration
Would love to hear any comments or questions, and will continue to post these as they happen. Thanks for your time!